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Offer free-to-play game modes to attract a high number of early adopters for Beyond The Keep.
Weekly in-game raid events and frequent rewards for inviting friends and sharing content to build a strong community of Seedworld’s fans.

Multi-touchpoint promotion campaign to reach a maximum number of potential players.
Ad campaigns for the game trailer will be run using YouTube as the key channel to reach the UGC gaming and survival gaming niche audiences.
Media buys to promote Seedworld trailers on major YouTube media channels (IGN, Gamespot,...) to achieve a high quantity of impressions quickly.
Utilize targeted ads on key Social Media platforms to reach, engage, and communicate with potential gamers across different age groups.

Partner with high-profile gaming content creators of the same genre to provide constant, quality gameplay content on YouTube and Twitch before, during, and after launch.
Offer bundled packages of in-game content through KOLs giveaways and online challenges.
Collaboration with other AAA games of the same genre to provide special branded offers (e.g., Joint Battle Passes with Fortnite).
Allow reviewers and community to gain early access to the game, setting up an embargo lifting date for added impact.

Organize offline launch events, which will be streamed online to create the highest impression possible for selected key markets.

Special editions of the game of limited quantity are sold during the launch event.
Early adopters of the game will receive special digital in-game items.

Last updated 2 months ago