Seedworld
  • 🪶Introduction
  • 🎯Opportunity
  • 🕹️Gaming Platform
    • Games
      • Domination
        • Core Gameplay Features
        • Game Modes
        • Additional Gameplay Mechanics
        • Multiplayer Experience
        • Player Progression & Rewards
        • Social & Community Features
        • Crafting Weapons and Items with Resources
    • Creator Mode
      • SDK: Development Tools
    • Open World
      • Resources
        • Types and Categories
        • Rarity and Collection
  • 🪙Economy
    • $SWORLD Token
      • Token Utility
      • Tokenomics
      • Vesting Schedule
    • In-Game Economy
      • Virtual Currency
      • Land Surveys
      • Subscriptions
    • Genesis NFTs
      • The Mounts of Seedworld
      • Seedworld Vanguards
      • Lands
      • NFT Staking
    • Seed Roots NFTs
      • Seed Roots Sale Structure
      • Seed Roots rewards
      • Land Integration & Seed Roots Upgrades
  • 📑Market Insights
    • Competitor Landscape
    • Go-To-Market Strategies
      • Web3
      • Web2
  • 👥Team
  • 🔗Links
  • ❓FAQ
    • NFT Staking
    • SNFTS Burn
  • ❗Disclaimer
  • SWORLD Contracts
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On this page
  • Freemium at launch
  • Integrated Marketing Communication Campaign
  • Content Marketing and KOLs Collaboration
  • Launch Event at selected markets:
  • Optional: Collectors Edition
  1. Market Insights
  2. Go-To-Market Strategies

Web2

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Last updated 5 months ago

Freemium at launch

  • Offer free-to-play game modes to attract a high number of early adopters for Domination & Beyond The Keep.

  • Weekly in-game raid events and frequent rewards for inviting friends and sharing content to build a strong community of Seedworld’s fans.

Integrated Marketing Communication Campaign

  • Multi-touchpoint promotion campaign to reach a maximum number of potential players.

  • Ad campaigns for the game trailer will be run using YouTube as the key channel to reach the UGC gaming and survival gaming niche audiences.

  • Media buys to promote Seedworld trailers on major YouTube media channels (IGN, Gamespot,...) to achieve a high quantity of impressions quickly.

  • Utilize targeted ads on key Social Media platforms to reach, engage, and communicate with potential gamers across different age groups.

Content Marketing and KOLs Collaboration

  • Partner with high-profile gaming content creators of the same genre to provide constant, quality gameplay content on YouTube and Twitch before, during, and after launch.

  • Offer bundled packages of in-game content through KOLs giveaways and online challenges.

  • Collaboration with other AAA games of the same genre to provide special branded offers (e.g., Joint Battle Passes with Fortnite).

  • Allow reviewers and community to gain early access to the game, setting up an embargo lifting date for added impact.

Launch Event at selected markets:

  • Organize offline launch events, which will be streamed online to create the highest impression possible for selected key markets.

Optional: Collectors Edition

  • Special editions of the game of limited quantity are sold during the launch event.

  • Early adopters of the game will receive special digital in-game items.

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